Offline Campers, an emerging name in the caravan and camping industry, offers more than just trailers; they provide a unique blend of comfort, innovation, and personalised customer care that sets them apart from the competition. As a potential customer, you are likely drawn to the idea of purchasing from a local family business that prioritises quality, practicality, and a personal touch over something mass-produced and imported from abroad. What makes Offline Campers particularly desirable is their deep understanding of what campers truly need – stemming from their own experiences as passionate campers. From a full queen-sized mattress chosen by the customer to ample under-bed storage and climate control options, every feature of their trailers is designed with the user’s comfort and convenience in mind.
From concept to reality
The story of Offline Campers is as inspiring as it is impressive. Sam, a chartered Mechanical Engineer with a background in defence, and Jenna, who worked at AnglicareSA coordinating a wellbeing program for over 1800 staff, lived busy lives with three young children under seven when they decided to embark on a new adventure. What started as a passion project to build a camper for their own family soon transformed into a full-fledged business.
Balancing jobs, parenting, and their new business venture was no easy feat. Sam would spend his days working at the Australian Submarine Corporation and his evenings and weekends either designing on CAD or building in the garage. During this period, Jenna added studying for her Masters in Nutrition to her busy schedule and still found time to help Sam establish and grow the business. Their commitment and hard work paid off, and they moved from their cramped garage to a larger warehouse in late 2020. In April 2022, Sam, Jenna and their team had outgrown the larger warehouse and moved into the old Holden’s Factory.
Running a business inevitably comes with its challenges, but Sam and Jenna have navigated these with remarkable resilience and a commitment to success. From overcoming procurement hurdles to managing finances and sourcing top-tier talent, they’ve turned obstacles into opportunities. Their continued growth and expansion are a testament not only to their determination and adaptability but also to the invaluable support they receive from DW Fox Tucker Lawyers. The firm has been a trusted partner, providing essential guidance on employment-related matters that have helped Sam and Jenna confidently steer their business forward.
Innovation and recognition
Offline Campers quickly established itself as a leader in the industry, with its trailers winning multiple awards and accolades. The company’s journey into the spotlight began in 2021 when the owners, Sam and Jenna, entered their first Camper Trailer of the Year competition hosted by Camper Australia. Their debut was spectacular, winning Best Hybrid and Most Innovative awards. This early success was not a one-off. In 2022, they returned to the competition and emerged as the Overall Winner, and also took home awards for Best Hybrid, Most Innovative, and Best Build Quality.
These accolades are a reflection of the uniqueness of Offline Campers products. Unlike many in the industry, Sam and Jenna’s trailers are designed, tested and used by them. This intensely personal and practical approach ensures that every aspect of their trailers – from layout to storage solutions – meets the real-world needs of campers in Australian conditions. Their ability to innovate while maintaining high standards of build quality has solidified their reputation as a brand that campers can trust.
Adapting to change
The onset of the COVID-19 pandemic brought unprecedented challenges for many businesses, and Offline Campers was no exception. Just weeks before their first trade show, the country went into lockdown. However, rather than letting this setback deter them, they leveraged the situation to their advantage. Camper Australia’s review of their Raker trailer, both in print and online, helped them secure their first sale despite the lockdown.
The pandemic also spurred them to innovate further, leading to the development and release of the Domino in December 2020. As demand for domestic travel surged, Offline Campers saw their sales grow from one to four campers per month, and their team expanded to 14 employees.
New developments and environmental consciousness
As the company continues to grow, it remains committed to innovation and sustainability. In July, they released a new hybrid camper, the Solitaire, available in 14 and 16-foot models. This latest addition to their range features an internal ensuite, seating, and cooking facilities, catering to the needs of modern campers who desire comfort and convenience.
Moreover, Offline Campers is keenly aware of their environmental impact. Their trailers are designed to allow campers to go entirely off-grid, and with that comes environmental bonuses like options for solar panels and lithium batteries to avoid the need for plugged-in power. The Solitaire also offers composting toilets and a grey water tank, enabling customers to be completely self-contained and minimise their environmental footprint.
The Offline Campers family
For Sam and Jenna, Offline Campers is more than just a business; it’s a family affair. Their three children – Emily, Jayde, and William – are growing up in an environment where adventure and exploration are part of everyday life. The family’s love for camping is evident in their frequent trips to beautiful spots around Australia, with riverside locations like the Murray River, Darling River and Snowy River among their favourites.
Despite their busy schedules, Sam and Jenna make time for their personal passions. Sam enjoys riding dirt bikes, a hobby that allows him to disconnect from work pressures. Jenna, on the other hand, finds relaxation in reading and is an active member of a local Pom dance group. Their daughters, Emily and Jayde, are passionate about cheerleading, while their son, William, shares his father’s love for dirt biking.
A story of love, passion, innovation, and resilience
The story of Offline Campers is one of love, passion, innovation, and resilience. From humble beginnings in a garage to becoming an award-winning brand, Sam and Jenna have built a business that resonates with campers who value quality, comfort, and a personal touch. As they continue to innovate and grow, Offline Campers is poised to become a leading name in the caravan and camping industry, offering products that meet the needs of modern campers while also respecting and preserving the environment for future generations to enjoy.
For More Information About Offline Campers
Phone – (08) 7286 9213
Visit – https://offlinecampers.com.au